Digital Signage Advantages Over Conventional Advertising

By: Graham Gallagher

When a new technology is utilised in making our lives easier or better, we tend to try and draw comparisons to other alternatives, now with digital signage, this can be used indoors and then there is the specialised area of outdoor digital signage – but we will review dynamic signage and compare it to conventional advertising methods, so that you can see the real benefits of electronic digital signs.

When you take a look around and see what options are available as advertising mediums, you can see there are large to choose from the following:

Printed methods – this covers everything from daily newspapers, magazines to brochures. In the last couple of years, the printed advertising sector has had a particular sharp decrease in business, the main reason being that the ad is only good for that day or month depending on the newspaper or magazine. So what is headline news one day, is used to wrap fish and chips the next! Many press organisations have realised that online is more lucrative, hence why most newspapers have an online present, rather than costly print runs.

Poster advertising – These use light boxes and can be used either indoors or outdoors and can be used for a true comparison against digital signage. The main issue is changing content, this with poster advertising you have to employ someone to physically go to each site and replace the old poster with the new one, depending on the area to cover, this can take months. One company who originally started off in poster advertising has diversified into outdoor digital signage and is now one of the leaders in the UK.

Digital Signage – now this can be indoor or outdoor, so we will address each one individually. A digital signage solution normally consists of an LCD display and a media player. The content is stored in different methods according to the solution.

Indoor Dynamic Signage – These comprise of a display with a media player that is integrated or can be a separate player. These can be hard wired or wirelessly connected from a single display to an entire network of screens. Alternatively, a more cost effective solution is to use a digital poster these store all the media content on a memory card rather than a hard drive as with media players.

Outdoor Digital Signage - These use media players, screens and a protective LCD enclosure, these protect from vandalism, theft and the elements. The media is stored on a hard drive of the DMP, either solid state or actual hard drive.

So when any content needs updating, rather than having expensive printing costs, problems with a printing error, or large staffing costs for maintaining the light boxes that are associated with previous methods, dynamic signage can be updated by a click of a mouse and can control one screen or an unlimited number of screens in a network, these networks can even stretch across the globe.

This is one of the main reasons Out Of Home advertising is winning the war in a recession and the main reason it is so successful compared to the above mentioned methods for advertising.

About the Author

LCD enclosures Global are owned by Graham and they are the worlds leading manufacturer of outdoor TV cabinets designed for the outdoor digital signage market.Used by signage integrators in America, Australia, Canada, Singapore and Europe.

(ArticlesBase SC #1792235)

Article Source: http://www.articlesbase.com/ - Digital Signage Advantages Over Conventional Advertising

Gas Station Advertising & Digital Signage

By: Graham Gallagher

When the cutting edge technology of digital signage is partnered with gas station advertising, it proves to be a winning formula and a solution that is set to profit everyone involved.

Gas Station TV, who are the worlds leading in out of home advertising, using their unique way to bring products to market they have found that more consumers remember their ads rather than any other competitor, Gas Station TV deliver quality information and consumers have tended to rely on it and will look out for it on their next visit to the fuel pumps.

It has been found that the time it takes to fill a family car at the pump, the driver is captive and can be sold to, this is why gas pump advertising is exploding and is set to be one of the fastest growing markets in the world. For those three to five minutes, you are at the mercy of the marketing department.

We will see in the very near future, local maps and attractions can be printed out from the gas pump kiosk, these gas pump enclosures can accommodate a compact printer and some have credit or debit card readers built in, so they can even charge at the pump.

Most recently Verizon has purchased a gas pump signage company as they can see the advantage of this niche market and with getting in early they will yield better results than others who get in on the game later. Their experience in 3G and GPS communications will also see new and innovative solutions for the future.

As we have seen digital signage spring up all round us in the high street, we will see the same in the coming years when we are out on the road.

About the Author

Graham is an expert in digital outdoor signage where their gas pump enclosures they manufacture are deployed throughout the world to protect the hardware from the weather and possible theft or damage.

(ArticlesBase SC #1825254)

Article Source: http://www.articlesbase.com/ - Gas Station Advertising & Digital Signage

Taxi Top Digital Signs – How They Work

By: Graham Gallagher

Using technology to make a profit has never been easier, since the start of time, man has always been looking for a solution, using the latest technology to achieve a result is essential in this current time of an economic down turn. We will try to explain how taxi top digital signs work.

Well firstly you need is a weather proof taxi cab digital signage enclosure, this will house all the electronics including the two televisions, a wireless media player with all the necessary cables to control and feed the screens with content. These are then mounted to the roof of the cab on anti vibration mounts.

Once the content has been loaded onto the media player and the screens are wired, all you need now is power, the power leads exit the taxi cab topper and then enter the cab, the power is brought to the screens by each taxi cab having an onboard power inverter that fits into the cigarette lighter in the front of the taxi.

Now most of the time the cab is in traffic, it will be driving slowly, so here is an opportunity for the digital signage to work at it’s best, by grabbing the attention of pedestrians as they wait to cross the road. It works even better at airports whilst you are waiting in line for a taxi, you will for sure be watching the screens on the taxi roof.

Now here comes the clever part, when a taxi is called to a job they are contacted from dispatch who send them to the correct address, now you can be part of a wireless network that covers a city or you could even use 3G or GPS connectivity to update the content, by streaming fresh content to the media player using a wireless technology is one of the many ways in which content can be updated effortlessly.

About the Author

Graham owns the world renowned manufacturer of digital signage enclosures that are used in fuel pump advertising, outdoor digital signage and now they have launched a taxi top digital signs for a complete turnkey solution.

(ArticlesBase SC #1853197)

Article Source: http://www.articlesbase.com/ - Taxi Top Digital Signs – How They Work