In-Theater Cinema Advertising Helps You Reach Consumers

By: Jeff R. Lamb

Did you know the average movie goer spends around 10 minutes in movie theaters and lobbies, before the show starts? For many, getting to the show early to catch the new movie trailers and previews is a favorite part of the whole experience.

Alternative media companies have taken notice of this trend and, in the past decade, have incorporated additional on-screen entertainment options for the movie patrons who show up before the feature. The entertainment that precedes the show varies, often containing the following:

* Behind the scenes looks at upcoming features
* Interviews with today's popular actors and directors
* Trivia games and other quizzes
* And plenty of other exciting mini-features

Many movie goers enjoy this segment of pre-feature entertainment as much as the previews and movie trailers.

For advertisers, this is an ideal time to reach your audience. There are numerous media companies that provide on-screen entertainment before the lights dim and the previews begin. All of them generate their principle revenue by displaying cinema advertising from sponsors in between entertainment segments: a truly unique alternative advertising opportunity.

Imagine your creative messaging lighting up the big screen in countless theaters across the country. While it is easy to understand the volume of exposure, it takes a moment to get the complete picture in terms of the effect the big screen has on your audience. Consumers are much more likely to pay attention to an advertisement on a three story high movie screen than on their home television sets.

As the movie screens in today's most popular cinemas become more technologically advanced, your options as an advertiser increase as well. HD-capable screens, such as IMAX, provide your audience with crystal clear images of your products. Additionally, the rise in both popularity and quality of 3D technology in the theaters will allow advertisers to stretch the creative impact of their messaging to the farthest possible limits.

Alternative advertising opportunities with pre-show entertainment is an excellent way to reach a broad audience. The age range for movie goers who arrive early for shows is typically between 18-35, giving advertisers a chance to work with a variety of messaging strategies. For more specific information about advertising with pre-show entertainment in a movie theater in your area, contact an alternative media company. Alternative media companies can provide specific details and information about theater attendance in particular DMAs around the U.S.

About the Author

Jeff R. Lamb is the president of DOmedia: an alternative advertising company. DOmedia specializes in connecting asset owners with buyers for all forms of alternative media, including cinema advertising opportunities. Learn more at www.domedia.com

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