Seo – The Thinking Behind Search Engine Optimisation

By: Marcus Miles

You may have listened to individuals speaking about SEO. But what really is SEO? And how can it really help your business?

Search Engine Optimisation is a simple theory which requires fairly complex understanding and theoretical knowledge to garner success. The theory of SEO is that the higher a website is in the search engine results, the more visitors a website will get. So, for example, if you trade t-shirts through your site, when someone types that phrase into Yahoo, ideally you would want your site to be at the peak of the results list so it can be easily seen to the potential customer. Getting a site to the peak of that list is what basic SEO is about.

Sadly, a website owner can´t invite Yahoo out for lunch, be nice to them, maybe bribe them with a twenty pound note and get to the peak of the SERPs. Even if you could get a lunch date with the head of a search engine, there´s very little they could do anyway because search engine results rely on complicated formulas in order to present the user with an ordered collection of thousands of website results in less than a second, rather than the actions or decisions of any single individual. It´s not humans you have to talk to to put a site at the head of the list; it´s computers. This software work with mathematics and science, so if you want a site to appear for certain terms SEO is necessary.

This is how SEO agencies can help. If you know how SEO works it is possible, with subtle manipulation of content and some savvy online marketing work, make Google believe your website is destined for the top of SERPs. Search engines don´t mind if your products are the best, in the world. They care about how your site has been made, how efficient the construction is and the density of SEO keywords. If these are right, you´ll be climbing up to the top of SERPS and the teapots will be flying out of the door.

There are a variety of online marketing which provide SEO development. Find out about one recommended SEO Manchester organisation now.

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There are a variety of online marketing which provide SEO training and implementation. Learn about one specific SEO Manchester business here.

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